Revista Científica
ANFIBIOS
ISSN: 2665-1513 (Impreso) | ISSN: 2711-0532 (En línea)
Prospectiva Organizacional: Estrategias Para La Anticipación Estratégica Bajo Entornos VUCA
Organizational foresight: Strategies for anticipation and preparation in a constantly changing business world
Liliana S. Génez-Puello
Universidad Tecnológica de Bolívar- Colombia
ORCID iD: https://orcid.org/0009-0003-2263-9577
lgenez@utb.edu.coFecha de recepción: 26/04/2024
Fecha de evaluación: 10/05/2024
Fecha de aceptación: 30/05/2024
Cómo citar: Génez-Puello, L. (2024). Prospectiva Organizacional: Estrategias Para La Anticipación Estratégica Bajo Entornos VUCA. Revista Científica Anfibios, 7(1), 24-36. https://doi.org/10.37979/afb.2024v7n1.145
Resumen
En un entorno empresarial caracterizado por su dinamismo y constante evolución, las organizaciones enfrentan el desafío perenne de anticiparse y adaptarse a los cambios que moldean su contexto operativo. La prospectiva organizacional emerge como un enfoque estratégico fundamental para abordar esta problemática, al permitir a las organizaciones anticipar y prepararse para futuros posibles, identificando tendencias, oportunidades y amenazas en su entorno. Este enfoque estratégico no solo implica la observación y análisis de los cambios actuales en el entorno empresarial, sino también la exploración de posibles escenarios futuros y la evaluación de su impacto en la organización. En este contexto, este artículo explora las estrategias clave de la prospectiva organizacional y su aplicación práctica en la gestión estratégica de las organizaciones, destacando su papel fundamental en la formulación de estrategias proactivas y en la toma de decisiones informadas y estratégicas. Se discuten además los beneficios de la prospectiva organizacional para la anticipación y mitigación de riesgos potenciales, así como su contribución al logro de los objetivos empresariales en un mundo empresarial caracterizado por la incertidumbre y el cambio constante.
Palabras claveProspectiva organizacional; Estrategias; Anticipación; VUCA;
Abstract
In a business environment characterized by its dynamism and constant evolution, organizations face the perennial challenge of anticipating and adapting to the changes that shape their operating context. Organizational foresight emerges as a fundamental strategic approach to address this problem, allowing organizations to anticipate and prepare for possible futures by identifying trends, opportunities, and threats in their environment. This strategic approach involves not only the observation and analysis of current changes in the business environment, but also the exploration of possible future scenarios and the evaluation of their impact on the organization. In this context, this article explores the key strategies of organizational foresight and its practical application in the strategic management of organizations, highlighting its fundamental role in the formulation of proactive strategies and in informed and strategic decision making. It also discusses the benefits of organizational foresight in anticipating and mitigating potential risks, as well as its contribution to the achievement of business objectives in a business world characterized by uncertainty and constant change.
KeywordsOrganizational foresight; Strategies; Anticipation; VUCA; VUCA;
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